White can represent a successful beginning. Actually, designers choose the colors of the year. Quarter pounder, anyone? A century after Newton, Goethe began studying the psychological effects of colors. But, is this color scheme so ubiquitous because there’s something particularly effective about it, or have we all simply begun to subconsciously assume that this is what a law firm website looks like? When you use LawLytics for your law firm website, you don’t need to worry about color selection because we curate the best colors and color combinations for you. While darker green is commonly associated with money, it is commonly used by the financial world, banking, and Wall Street.Dark green is also sometimes associated with ambition, greed, and jealousy.Law firms should avoid using yellow-green, which has unpleasant connotations and can indicate sickness, cowardice, discord, and jealousy. The best colors to wear to court are “conservative” colors (white, blue, navy, gray, and the like) and to steer clear of crazy patterns and shocking fashion statements. But don’t go too dark. colors. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Orange is a tough color for use by law firms, except, maybe in small accents, like call-to-action buttons or borders, but even then it must be used exceedingly sparingly. So, ask yourself, in regards to your law firm: When handled right, colors can help tell your law firm’s story, and to provide a backdrop for the wording, the contact information, and all of your calls-to-action. As you can see, red is an extremely good choice of color to portray the aggressive nature of the company as it seems to spread menacingly over the country. He divided all the colors into two groups – the plus side (from red through orange to yellow) and the minus side (from green through violet to blue). They focus in on the company’s Unique Selling Proposition, and lay out all of the exact reasons-to-believe the proposition. Rule number one for women in the courtroom is: Don’t dress to distract. The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. For this fictitious trial, the trial attorney is trying to showcase the predatory nature of Company A (Figure 2). Let’s take a step back and think just about color in relation to brands. So, how do branding experts decide on a company’s colors? It’s worth your while to think through the impact various colors will have on your particular market before choosing your color scheme. What are your competitor’s marketing efforts looking like? All the other colors we can see in nature are found somewhere along the spectrum between blue and red. What makes your firm special and different from your competitors? To explore how easy picking the best colors for your website is when you use LawLytics, request a 20-minute interactive demo. When I started working on this post, I Googled different types of law firms in cities of varying sizes in different states around the country and looked at their color schemes. What is your law firm’s Unique Selling Proposition? Purple is associated with royalty. Traditionalists respond to pastels – pink, rose, sky blue. Color printers, on the other hand, are not RGB devices, but subtractive color devices which typically use the CMYK color model). Red brings text and images to the foreground. At the other end of the visible spectrum are the longer wavelengths of light we perceive as red. If you’re looking for a simple way to pick the best colors for your website without spending time, effort or energy on the subject, and without taking chances or guessing, we suggest that you take a look at how it works with LawLytics by requesting a demo. But, for our purposes, colors used on websites, though based on the RGB model, have evolved to be defined, for the most part, by an HTML color system. In heraldry, black is the symbol of grief. Light is made up of energy waves which are grouped together in what is called a spectrum. Black suits should also be avoided as well because they tend to connote power and superiority. Sometimes, especially in language, green denotes lack of experience; for example, a ‘greenhorn’ is a novice. Your CTA button is not the place to be discreet. Best Colors for Men. Red, the R in RGB, is often associated with passion. All of the colors used on your website have their own specific hex triplet numbers. If you’re looking to get into the weeds and develop a deeper understanding of website color theory for lawyers, this blog post (and the video towards the bottom of the page) will give you a great overview of the topic. When considering how colors will work best for your website, take a holistic approach, keeping in mind your overall brand and all of its components. It is often associated with depth and stability. Green has strong emotional correspondence with money. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. Blue and gray may make be a good combination for many businesses. Blue was traditionally a masculine color, although this notion is evolving. Creating a website in these standard law firm colors is a safe bet in some regards. It is a popular color in law firm websites, and clearly we understand why. Itten’s color wheel is based on red, yellow, and blue colors as the primary triad and includes twelve hues. What Ink Color Should I Use for Legal Documents? But black can also denote strength and authority and is considered to be a very prestigious color (judge’s black robes, black tie event, little black evening dress, and black limos). Gold often symbolizes high quality. Studies show that people associate purple with wisdom, dignity, independence, creativity, mystery, and magic. Goethe created his own color wheel showing the psychological effect of each color. In heraldry, blue is used to symbolize piety and sincerity. These firms have strategically incorporated effective colors into their web presence with relative subtlety. It’s also associated with energy, war, danger, strength, power, determination as well as desire, and love. Even if our reactions to colors can be subjective, there are some areas that simply don’t feel right. Color sets a mood and creates an emotional response in your audience. Designing Law has analyzed the websites some of the largest law firms by revenue and found a clean layout with a white background and blues, reds, greens and greys to be the most common colors used. Generations of knowledge and good reputation or a fearless willingness to confront powerful entities? What do you want it to say about your firm? For printing there’s also a system of colors created by Pantone. They probably don’t poll lawyers on this. In fact, for many law firms that would convey the wrong message entirely. You want potential clients to feel at ease. These colors (and the mid-century modern aesthetic in general) have seen a … One is Colorblender.com, which is great for seeing which colors blend well with others, and provides lots of options for matching colors. A soft light blue like Ralph Lauren’s Salisbury Point will calm your surroundings and give … In addition to the emotions associated with particular colors, it’s well established that contrasting colors perform better when it comes to conversion. You want the site to look nice, of course, but when you think about the core issues such as building trust and conversion, you probably aren’t thinking about the psychology of color. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero. Orange is also a color associated with fall and harvest. It conveys wealth and extravagance. Light Blue. For example, dull yellow can feel like, decay or sickness. As opposed to black, white usually has a positive connotation. For centuries, different designers have found ways to use color combinations effectively to create images that look lifelike, stir the imagination and get their audience to feel different emotions. Nifty Marketing. The color wheel below is an RGB color wheel, which is based on the primary colors of red, blue and green, known by designers as the RGB system. I mentioned before RGB and it’s very important for our focus on website colors. Using The Right Color Palette For Your Audience Take some time to think about your firm’s target audience and how they might interact with your site. But aqua is associated with emotional healing and protection and olive green is the traditional color of peace. Orange, green and purple are the secondary colors, followed by tertiary colors and on and on. This field is for validation purposes and should be left unchanged. Thus an RGB value does not define the same color across devices without some kind of color management. Still, used more than this, orange could become a concern for a law firm’s website. As a citrus color, orange is associated with healthy food and research has shown it can stimulate the appetite, so it is very effective for promoting food products.