Want to use it in a meal plan? And while actual cheese does have some real health benefits, Cheez Whiz In 1952, Cheez Whiz was born, introduced solely to the British market. Kraft Foods introduced this product, in 1952 and it was then called Cheez Whiz. Head to the diet generator and enter the number of calories you want. In 1953, Cheez Whiz made its way across the pond to the United States. Interestingly, there is no cheese listed as a main ingredient, although there is something called "cheese culture." Cheese Whiz is used in some very well-know dishes such as the original Gino's Philadelphia Cheese steak sandwich. As of 2016, Kraft describes Cheez Whiz as a "cheese dip" with the word cheese spelled correctly. Since the 1950s, the Cheez Whiz formula has changed juuust a bit — at some point the cheese was removed entirely. Today, the same product as well as other versions are still available. Cheez Whiz, which made its debut in 1953, was intended to be a shortcut for the sauce used on the then-popular dish called Welsh rarebit, but it quickly became a staple in American kitchens and was used in a variety of dishes. The processed cheese food was packed in jars with thin metal caps. According to a Kraft spokesman, the product does include cheese, but the company has chosen to list its parts—such as cheese culture and milk—instead of cheese as a component itself. Calories, carbs, fat, protein, fiber, cholesterol, and more for Cheez whiz (Kraft, pasteurized process cheese sauce).