Canada. The name sticks for two reasons. It’s fun to say, because of the double hard consonants, ap-ple. Googol was proposed to reflect the company’s mission to organize the immense amount of information available online. Jack Dorsey, co-founder of Twitter, explains “We looked in the dictionary for words around it and we came across the word ‘twitter’ and it was just perfect. A company’s name is one of its most valuable assets. Screening names on the grounds of brand objectives, This allows having a more synchronized list. Additionally, it should be easily pronounceable, must not have any connotations, should meet legal requirements, etc. With a loud and vibrant logo, a good slogan (‘Delicious and Refreshing’, ‘Always Coca-Cola’, ‘Taste the Feeling’ – the list goes on!) The company relies entirely on celebrity influencer, George Foreman’s personal branding to sell its products. Choosing a brand name requires careful consideration as it represents the key concept of the product or service in an economical and efficient way. 6. Caterpillar is another experiential brand name. Here are 13 examples of the best company names: In 2015 Google launched a new holding company, Alphabet. Now let’s move on to some personal brand statement examples that get a bit more creative… 3. We recently looked at what personal branding is. And that’s exactly what the product was.”. Champion: The name embeds accomplishment and power within itself. The word has nothing to do with retail and ecommerce, which makes it more memorable. This spark plug maker was in the list of Fortune 500 Companies and once remained the top choice of racing and auto enthusiasts. Even if you have no interest in technology, it’s hard to avoid the brand that is Mr. Musk. The power of relevancy of the inventor’s personal brand provided Tesla Motors immediate gravitas. Buffer is both a functional brand name with experiential qualities. This represented the mission of the company to organize the huge amount of information that is available on the web. Making an extensive research over the finalized brand names is required; however, many times, this search is undertaken on a sequential basis. As you develop your company’s brand name draw inspiration from some of the greats. Many items we use every day, like zippers and escalators, were once brand names. Yet you never see that name in any branding. These names are or were trademarked, but are now often used to describe any brand in a product category. Apple may be one of the most recognized companies in the world, but that doesn’t take away from the fact that Apple is a great brand name. The name is great, because it’s an invented word that phonetically makes sense. Brand recognition is when customers can …, Brand identity is basically the face of your business and …, Brand equity is the total value of the brand as …, Brand image is formed in the minds of customers based …. It’s a whimsical play on a conglomerate’s diverse interests and companies. Apple is associated with products that are easy to use, simple, and high quality. It immediately differentiates the line of heavy equipment. Companies can make use of potential sources of names such as organization, employees and management, professional consultants and agencies along with current or potential customers. These brands have taught us so much just with their innovative approaches and strategic ideas. Brand name should be suggestive: It should be well-chosen and suggestive towards quality or should associate with any form of superiority. Google works, because it’s distinct and fun to say. We hope these 10 Examples of Powerful Global Branding have been insightful, and be sure to leave your comments below. Tesla Motors was named after Nikola Tesla, the inventor of the induction motor and alternating-current (AC) power transmission. A successful brand name should include as many of the below-mentioned characteristics as possible: Naming a brand is a very important thing that any company does and requires careful attention when doing so. It is very important to understand the role of brand in the branding strategy of the company and within the whole marketing plan along with a detailed description of the niche market. Alphabet won’t become a household name, but it’s a brilliant name for a house of brands. A brand name is an element that allows customers to identify and differentiate the brand from other products. The Amazon River is the largest river in the world, and Bezos planned to make his store the biggest in the world. Examples of such businesses names and trade names include Tumblr, which is a blogging app and Flickr, a photo messaging app. It signals this company is inventing a new breed of cars based on electric power. These attributes are the same which a woman would want in their skin and hair care. This is important to re-confirm the expectations with respect to the meaningfulness and remembrance of the brand name. BlackBerry was a great brand, and its keyboard was one of its defining features. Load up the queue, and it releases your tweets and Facebook updates on a prescribed schedule. Tide, Surf, Gold Spot are examples of such brand names. This grill is made and sold by Spectrum Brands. The purpose of the Holdco is to provide greater transparency to Google’s growing list of interests such as Nest, Calico, Google X, and Google Ventures. It should avoid portraying bad meaning in other languages or categories, for example, NOVA is not a good brand name for a bike in Spain as it means ‘doesn’t go’. The service literally lets you buffer your social media posts. Second, the hard consonant differentiates it from competing brands like Welch’s. 5) It should be adaptable to new products: Videocon is was good brand name for TVs and VCRs but when it is extended to refrigerators and washing machines, some of the sales appeal is lost. G is for Google, N is for Nest, you get the idea. The device had a cute shape, and the name fit it perfectly. With an ever-increasing number of entrepreneurs vying for a share of the market, creating a statement with your personal brand is more important than ever before.I’ve done some digging and collated an ultimate list of 33 stunning personal branding examples for you to study and draw inspiration from. Here, we are profiling 12 personal branding examples. The definition was ‘a short burst of inconsequential information’, and ‘chirps from birds’. Jeremy shares his expertise as a writer, consultant, and keynote speaker. Buffer is a social media sharing tool. It also is clearly articulated with a simple illustration, the Apple logo. Smucker’s is named after its founder, Jerome Monroe Smucker. Elon Musk’s name is almost as well known as Coca-Cola. For example, a 2010 University of Alberta study found that consumers have a more positive reaction to brands with repetitively structured names, such as Coca-Cola, Kit Kat, and Jelly Belly. Personal branding is so important in today’s business world. Google is an invented word. RPO Brittany Glen The name stuck. We hope these 10 Examples of Powerful Global Branding have been insightful, and be sure to leave your comments below. Dove: This brand hits consumers on the emotional level. In the market there are sufficient and overly worked symbols and names. Twitter is one of the best names for a social media company. The consonant makes it fun to say and easier to remember. Jeff Bezos founded Amazon.com to be the “everything store.” He selected the name “Amazon” because it was a place that was perceived as exotic and different. This field is for validation purposes and should be left unchanged. The brand name does an excellent job positioning the services. Apple is the quintessential example of what brands strive to be like. Twitter: For a social media network, Twitter is the best brand name as it clearly conveys the brand experience.