This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company's new range of products to the public. The desire to attain the perfect dissemination of product information to the target clients despite the use of various marketing strategies can be achieved with an integrated marketing communication plan template. Search Search If you would like to create your own marketing Plan (IMC), use this Free marketing plan example / template / outline. Generally, a business marketing plan is a written plan … IMC_Plan_Outline - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. The plan is the 2012-2013 OPS Dragon Boat Club Integrated Marketing and Communications Plan and reflects actual plans executed during the 2011-2012 dragon boat season.. OPS Dragon Boat Club Integrated Marketing and Communications Plan Business Objective. It's not the best sample marketing plan (or business plan) in the world, but it will give you idea about how a marketing plan (IMC) (or business plan) works and is constructed. at the discretion of students). Step 6: Evaluation and measurement Almost as important as the plan as a whole, you want to outline a method of how you will evaluate the effectiveness of your IMC strategy. Introduce people to dragon boating for fun, health and wellness, and to allow members to meet and work with … Below is a sample marketing plan (also known as integrated marketing communications plan). Length: 30 PAGE MAXIMUM (appendices should not be used [with the exception of attaching a copy of your already submitted creative brief], 1.5 spacing 12-point serif typeface is requested for the body of the work, with table, figures, etc. Tactics are specific actions on how you plan to execute a strategy. Sometimes elements of your plan will not work. Integrated Marketing Communications Plan Group Assignment. Spring 2020 Page 1 Project Outline - Integrated Marketing Communications Plan Overview and Important Points: You shall select a product in the Egyptian market, which is performing poorly or people are not well aware of, and develop an integrated marketing communications plan for that product. Scribd is the world's largest social reading and publishing site.