Marketing requires time spent on it. However, choosing the right medium to promote one’s business is important. Businesses rely on data and analysis of following factors while determining territory targets. Few years into the profession, the quality of planning, preparation and efforts reduces leading to sales pressures. The questions are; what constitutes a marketing career and what are the challenges and opportunities?Marketing careersFrom marketing perspective, all businesses can be classified as below;n FMCG products: Fast moving consumer products of daily consumption (soaps & detergents, toothpaste, cosmetics, food products etc. Prospects need to see that something can solve a problem for them in order for them to consider making a purchase. Managing these channels to work in synergy is indeed a challenge.The profile of distributors needs to match with the profiles of channels they represent. n Marketing budgets and targets: All professional businesses run on the principles and goals governed by their ‘vision and mission’ statements, which define ‘what to do’ and ‘how to do’. If there is indeed a pot of gold, how should one discover it? Brand recognition over time is another important advantage attributed to marketing. Keeping costs low and doing good research beforehand is thus extremely essential. It is not difficult to waste money with the wrong marketing plan. A marketing executive, who is a good performer, can expect promotions frequently, and can reach middle management in about 5 -10 years.Therefore, it’s no surprise that majority of CEOs come from marketing background, which is a testimony to unlimited growth opportunities.n Personality development: A key benefit of marketing career is that you sharpen your communication skills and groom your personality well.The experience of dealing with the challenges of business makes you wiser, capable of dealing with the challenges of life too. First and foremost, there are hundreds of good schools with excellent business programs that let you study marketing. This will automatically lead to boost in sales, now or eventually. Therefore, marketing managers design innovative schemes to ensure targets are achieved. Such studies have come up with information that a person will have to see or hear a message anywhere between three and thirty times for it to actually sink in. Pro: Variety of Options. User Contribution Licensed Under Creative Commons with Attribution Required. If you’re just thinking about starting your own business, then you’ll want to look at these key points as well to see if there are opportunities for you as well. Most people don’t get rich through network marketing. Because of this, people will start associating the name of the concerned business and its logo with the actual business. This includes personalising content and advertising. )n Services: Airlines, hospitality, healthcare, mobile & cable services, banking & financial services, retailing, etc.Challenges and solutionsMarketing executives work on clear objectives of business development, handling a group of existing and potential customers and reporting to a senior manager. The truth is that most people don’t even make a part-time income through network marketing. The very first disadvantage that can be attributed to marketing is that it requires money. )n High value products: Refrigerators, microwaves, water heaters, A/C, TV, computers, laptops, phones, motor vehicles, etc.n Industrial products: Raw materials, semi processed and finished products (metals, chemicals, papers, packaging, etc. In general, marketing executives suffer from what is known as a ‘burnout’. These goals lead to targets for products, regions, branches, and individual marketing territories. Spending time on advertising and marketing may lead to lesser time being devoted to the actual business. Further, marketing mix requirements related to product, price and promotion that are specific and need customization to specific channels. Money is still central, but non-monetary schemes, which bring in recognition and improve  self-esteem, are equally common.Marketing professionals often don’t use their salaries! Site Design and Logo Copyright © Go4Expert ™ 2004 - 2020. http://fugenx.com/iphone-apps-development-company-in-chicago-california/, (You must log in or sign up to reply here.). By continuing to use this site, you are agreeing to our use of cookies. The most obvious advantage of marketing is that a general interest is created about the product or service that is being offered by its promotion. You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. Marketing lets a business create a plan to appeal to that section of people. ), Deccan Herald News now on Telegram - Click here to subscribe, Rabindranath Tagore Literary Prize shortlist announced, Indian economy shrinks, enters into technical recession. From these broad goals, businesses determine their long-term and short-term goals. This means you can find an environment that suits you, with people who support and … Marketing executives should be proactive and analytical, sending market information, assessment and recommendations to marketing and product heads, to devise a counter strategy.There are positive benefits of competition to the society, bringing in the best of products at the most competitive prices. Selecting the right newspaper, magazine or the Internet for promoting a business is essential as that will mean that one gets to target a specific section of people. So when a business starts investing in marketing, it is spending money. Marketing is truly a very interesting and challenging field. We use cookies to understand how you use our site and to improve user experience. Sales pressures are therefore, a consequence of poor planning and inadequate efforts, and not a characteristic of marketing careers. This again requires increased energy, time and money. You might think that influencer marketing is just another buzzword that …