An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. The third step of the IMC planning process is to decide what the communication objectives are. Check out St. Bonaventure online's top marketing blog posts below. Submitting this form constitutes your express written consent to be called and/or texted by St. Bonaventure University Online at the number(s) you provided, regarding furthering your education. Planning provides direction for creating and delivering brand messages, it provides new opportunities for advertising agencies and for companies to create added value for their customers and ensures that the message being delivered to consumers and clients can be monitored every step of the way. This can involve a SWOT analysis, and an external and internal environmental analysis. Within the IMC plan, the company carefully integrates and coordinates its many communication channels to deliver clear and consistent messages about the organisation and product or service. An IMC plan caters to consumers by tailoring communications to them throughout the decision-making and purchase process. As part of your degree, you'll develop a comprehensive integrated marketing communications plan for the organization of your choosing. The final step of the IMC planning process is evaluating the programme. to achieve maximum impact of marketing objectives (source). An IMC can also aid in raising profits through greater effectiveness of campaigns. Belch G. & M. Belch suggest that the IMC process consists of six steps outlined below: The first stage of the IMC planning process is to conduct a situational/ contextual analysis. Developing an IMC plan is an intensive and thorough process, but for as much work that goes into it it can reap multiple rewards. You need to decide who your target markets are, map them on a demographic and psychographic level. Find out more about St. Bonaventure University's online Master's of Integrated Marketing Communications program here. Through the use of an IMC approach towards marketing, a brand can achieve a variety of competitive advantages. From B2B to B2C, large to small, an IMC strategy is as essential as a business plan. This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. Top Communication Traits of Great Leaders, How Technological Developments Have Affected Integrated Marketing Communications Programs. They can chat with you on your schedule and guide you through the entire admissions process, so you can feel confident moving forward with your online St. Bonaventure University program. The process of the IMC is important for better managing the communication mix with target audiences and maintaining the strong market position through brand differentiation. The marketing mix is selected in line with the communication objectives and within lesion with the budget selected. An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. St. Bonaventure University | The plan involves getting a communication message to a customer; this message has to be clear, consistent and compelling. These can be, a percentage of sales, competitive partially, percentage of profit, a budget depending on objectives and tasks and how much the company can afford. As the world becomes increasingly more digitized and connected, communication between consumers and businesses is changing. An effective plan can increase sales and profit margins and save on time and money within your organization (source). School Counseling Advice: Earning an Online Master's Degree while Working, How Business Analytics Can Impact Your Career: Your Questions Answered, Online MSED Clinical Mental Health Counseling. Our faculty will guide you through the analysis, identity development, goal defining, and budgetary planning of an IMC plan. Privacy Policy. Sign up today! SBU's online master's degree program equips you with the skills you need to succeed in the growing field of marketing. It is successful within B2B and B2C companies and can be used by small retailers who can’t afford to outsource marketing, large global brands to even non –profit organisations, this model is applicable to cater for many companies. St. Bonaventure, Integrated marketing strategies have also demonstrated an increased ability to build brand loyalty. NY The more unified the message an IMC plan has the more of an impact on an audience rather than an endless stream of individual messages. Bird St., Lichfield WS13 6PY T: 01543 223074, Company Number 07286095 | VAT No: 991862178 | Data Protection No:ZA061863, Copyright Ⓒ 2020 Cocoonfxmedia Ltd Terms & Conditions | Privacy Policy. The need for an integrated marketing communications plan is greater than ever, if you want to build and maintain more positive and engaging relationships between customers and companies. 1-844-424-4960 Building a more engaged customer base is key to the long-term success of organizations beyond their marketing departments. All Rights Reserved © 2020 | Sitemap | Privacy Policy | California Privacy Notice Online program management, Online Masters Programs from St. Bonaventure University, online Master's degree program in Integrated Marketing Communications. This can be done by certain social media metrics, by analyzing online traffic with the use of Google analytics, by sales and social media tools that allow you to track engagement with certain items. Cocoonfxmedia Ltd. 3261 West State Road, The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other. Some examples of these are; The types of budget that companies have can vary. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. Top Career Paths With a Master's Degree in Integrated Marketing Communications. Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. 14778 | to achieve maximum impact of marketing objectives (source). The first stage of the IMC planning process is to conduct a situational/ contextual analysis. Office 7&8, Moat House, Integrated marketing communications plans allow you the leverage of the multiple components in the marketing universe to work smarter to address your customer’s needs. The St. Bonaventure University online Master's degree program in Integrated Marketing Communications places an emphasis on teaching integrated marketing communications and how to develop these into a plan. An IMC plan retains its theme and messaging consistency throughout a variety of media mediums, whether it's a magazine ad, a press release, social media or a company website. Whether you have a simple question or need advice to determine if this program is right for you, our knowledgeable advisors are here to help.